Rock (Sai Dharam Tej) leads happy life with bunch of friends. His only aim in life is to have romance with a beautiful girl. Rock then meets Amritha (Saiyami Kher), who happens to be his college mate, at a pub. Amritha desires to win ‘Best Of The World’ (BOW) championship. She actually has a strong reason to have such big longing. Amritha’s brother dies accidentally when he was competing for the championship.
Meanwhile, Jeena (Shraddha Das), a double time champion of BOW, is craving for hat trick. She has a boyfriend who does everything to gratify her. In fact, Jeena kills Amritha’s brother to win BOW earlier.
Amritha, Rock and team fail to reach finals with manipulation of Jeena. What Rock does to fulfill Amritha’s desire is rest?
Rey was postponed numerous times due to financial crisis faced by director-cum-producer YVS Chowdary. Rey is actually launch pad film for Sai Dharam Tej, but Pilla Nuvvu Leni Jeevitham was released first. Let’s see whether Sai could impress mega fans and common movie-goers with Rey or not.
Rey mainly revolves around three characters- Sai Dharam Tej, Saiyami Kher and Shraddha Das. Saiyami aspires to win BOW title to accomplish her dead brother’s last wish. Shraddha Das, who has won the title twice, is willing to sweep the trophy once again at any cost. Finally, Sai Dharam Tej who leads happy life with no goals at all chooses to win BOW championship only to please his love- Saiyami.
The line story sounds interesting, but screen play was not that engaging. Director incorporated unwanted threads to build-up heroism. While few dance based songs were remarkable, other songs were tedious. These boring songs were placed when story was going on at dead slow pace.
Until climax, second half story was like tit for tat between Sai Dharam and Shraddha. Except for ‘3 Intelligents’ episode nothing has created any impact. 3 Intelligents episode is added to lure Pawan Kalyan, Mahesh Babu and Jr NTR fans.
Sai Dharam Tej was like a livewire throughout. His energy levels were stupendous. Sai’s dances, fights were simply amazing. Concept dance in climax was incredible. In fact, he has real fire like other mega heroes. Director YVS Chowdary exploited all good qualities in Sai efficiently. No doubt, he has all right features to become a star hero.
Saiyami Kher is a good dancer and has oozed oomph to please mass audience. But, this lady is a single expression artist. She was seen with same expression from start to end.
Shraddha Das was like goddess, thanks to YVS Chowdary’s presentation of this character. Shraddha has scorched screens with her alluring dance moves. Though she played negative role, Shraddha will be memorized as glamour doll.
Naresh and Hema were all right as Sai’s parents. Other artists were okay.
YVS Chowday has great passion for cinema. Thus he makes films on own rather than looking for a producer. The passionate filmmaker has spent lavish budget to launch Sai Dharam Tej grandly. Unfortunately, the lavish budget caused delay in release. Major fortunate thing in the film is YVS has clarity on what class he is targeting. While the movie has many aspects for masses it hardly has anything for class audience.
Actually, Rey is a dance based movie which has many commercial elements. The film has dances, fights, glamour for masses. May be it was because of team work: last song and conceptual dances were mind-boggling.
YVS has exploited Jamaica and other foreign locations precisely.
Slow narration is big drawback. If YVS has refined screenplay, Rey could have been a commercial hit and would be a treat for mega mass fans.
Chakri has provided rocking tunes. Background score was loud, but mass audience will enjoy it.
Gunasekharan’s cinematography was astonishing, wherein Kotagiri Venkateswara Rao’s editing work was mediocre. While his shot cutting was sharp, length is a downside.
Verdict: Half treat for masses, nothing for classes.